personal branding Archives - Investa.ng Blog

Dominic was 15 years old when he made up his mind to become a trailblazer at his chosen industry – Data and Research. He decided to start creating and fine-tuning his personal branding. As someone whose father was a University professor, he was raised to see the potential in building an early reputation in his field. His father always let him know that this was an important part of life – building a reputation you wanted for yourself, so, others can see you in the same light. Dominic really wanted to be seen as a capable Data & Research professional, before he got his first job. So, at 18, prior to gaining admission to study his desired course, he made sure to register on three major social media platforms. Throughout the period of his University education, Dominic shared and posted relevant information about Data and Research in relation to sustainable development. He also engaged in more related events, activities and met a lot of people within the industry. At the same time, he made sure he was up-to-date on related skills. After he was done with his studies, he was picked up by a research firm as an intern, and after a few months, he got hired full-time. Personal branding is very important in this age of information and knowledge. The job and business market are no longer what they used to be. Times have changed and valuable knowledge is now more important than ever. As professionals are showing off their skills through volunteering and social media engagement, it is also good to pursue more related skills and gain more knowledge. The world has now become an enabling environment for more competition than ever. Nobody wants to be left behind, but it is only those who take the necessary action that ends up winning. Every professional out there will do well to understand that people buy from and into people. The more people are aware of what you stand for and the level of expertise you have, the more likely they are to give you platforms to showcase your skills and solve problems for companies or other people. Personal branding is more than just posting relevant stuff on social media. It is also about being human, to the extent where people will want to engage with you based on the value you will add to their lives or businesses. These days, there are lots of professionals to choose from – what sets you apart from the rest is your ability to show who you are, what you know and how you can use what you know to solve common problems.

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personal branding Archives - Investa.ng Blog

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Branding is as Important for People as it is for Businesses

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